Breast milk is best for your baby

The World Health Organisation recommends exclusive breastfeeding for the first six months of life. Unnecessary introduction of bottle feeding or other food and drinks will have a negative impact on breastfeeding. After six months of age, infants should receive age appropriate foods while breastfeeding continues for up to two years of age or beyond. Consult your doctor before deciding to use infant formula or if you have difficulty breastfeeding.


Help Desk - Rewards

Contact Customer Service

For immediate assistance, please call our Abbott Nutrition Careline at 6278 6220 or email us at
Our office hours are 9am-5pm, Monday to Friday, except Public Holidays.

General Enquiries

What is the Abbott Family Rewards Program?

It is an online loyalty scheme designed to reward Abbott customers for their support. Abbott Family Rewards members can accumulate Rewards points to redeem for more Abbott products. Rewards Points can be earned with purchase of selected Abbott products (see Table A) through our Abbott Family E-Store.

Table A 

Similac Mum900g100 Points
Similac Follow-On400g
850g / 1.6kg
40 Points
100 Points
Similac Total Comfort 2820g100 Points
Similac Gain400g
850g / 1.6kg
40 Points
100 Points
Similac Gain Kid400g
850g / 1.6kg
40 Points
100 Points
Similac Total Comfort 3820g100 Points
Grow Preschool / Grow School900g / 1.8kg100 Points
Grow Ready To Drink6x180ml
25 Points
100 Points
PediaSure Triple Sure400g
850g / 1.6kg
40 Points
100 Points
PediaSure Triple Sure Liquid6x237ml
40 Points
100 Points
Isomil 2 / Isomil 3850g100 Points
Ensure Life400g
40 Points
100 Points
Ensure Acti M2850g100 Points
Ensure NutriVigor850g100 Points 
Glucerna Triple Care400g
40 Points
100 Points
ProSure Orange Powder380g100 Points

What kind of services can I get on Abbott Family Rewards?

Upon logging in, members can enjoy the following online services:

Who can join and use the Abbott Family Rewards online services?

Any individual can apply to be a member of Abbott Family Rewards Online.

How do I join? How much does it cost?

No registration fee is required and membership is absolutely free. Simply click here to register online.

Can I have more than one account?

No. Each individual is only allowed to register for 1 account.

What do I need to have to use the Abbott Family Rewards online services?

What if I have more than one email account?

You may use any email account of your choice for registration as long as it is a valid one. However, we would highly recommend you use your primary email address (the one you most often check) to enjoy our online services.

What if I entered an invalid email address during registration?

Please call our Abbott Nutrition Careline at 6278 6220 or email us at

What are the terms and conditions governing the Abbott Family Rewards Program?

You may refer to the Terms and Conditions posted on the web.

Do I have to pay for any fee for using the Abbott Family Rewards online services?

No, all the online services are provided free of charge.

Logging In

How do I log in as a Abbott Family Rewards Member?

If you have signed up online, you would have received an email notification if the registration was successful. Kindly click here and login with the details provided.

I am unable to log in as I encounter the error message "incorrect password". What should I do?

Please check that you have entered the correct password in the respective field. If you have forgotten your password, click here to retrieve.

Abbott Family Rewards Points

How do I earn Rewards Points?

Rewards Points are earned when you purchase selected products from our E-Store (see Table A).Rewards Points will automatically be credited into your Abbott Family Rewards account.

How do I know how many points I have earned and spent?

Login for online services now and you can check your points-earning activities and redemption records.

What if the Rewards Points Statement report is incorrect?

Please call our Abbott Nutrition Careline at 6278 6220 or email us at

When do my Rewards Points expire?

Your Rewards Points will expire within 12 months from date of purchase, on a first-in-first-out basis.

Frequently Asked Questions

Why can't I earn points for 0-6 months formula?

To promote breastfeeding, the Ministry of Health established the Sale of Infant Foods Ethics Committee, Singapore (SIFECS) to regulate the marketing and distribution of infant formula products sold in Singapore. The infant food industry and healthcare professionals need to adhere to the code of ethics which recommends that babies should be breastfed for the first 6 months. Hence, infant formulas for below 6 months cannot be part of any promotion or Rewards program.

Abbott Family Rewards Promotion

Who can redeem rewards?

Anyone who has successfully registered with us and has earned enough Rewards Points to redeem the intended product. To register, click here.

How many points do I require to redeem a reward?

You may refer to the online catalog for the points required for various redemptions.

How can I redeem rewards?

Simply log in to our website and visit the redemption catalog. Make sure you have enough points before making any redemption. Your redeemed item will only be delivered together with your next E-Store purchase.

When I make a redemption, will I receive a confirmation?

Your redemption record will be available online when you login.

How can I track my redemption activities?

You may check your Redemption History for your previous redemption records via the website.

Can I make multiple redemptions?

Yes, you will be able to make multiple transactions up to a maximum of 10 transactions a day.

Besides the current catalog rewards, will there be new rewards for the year?

Do look out for exciting new rewards available on the website.

Membership Administration

Whom do I notify when I change my address or any of my particulars?

Please update your profile via the Abbott Family Rewards website. It's important to update your particulars. Otherwise, statements, promotions and updates will not reach you.