Breast milk is best for your baby

The World Health Organisation recommends exclusive breastfeeding for the first six months of life. Unnecessary introduction of bottle feeding or other food and drinks will have a negative impact on breastfeeding. After six months of age, infants should receive age appropriate foods while breastfeeding continues for up to two years of age or beyond. Consult your doctor before deciding to use infant formula or if you have difficulty breastfeeding.

SCIENCE & DEVELOPMENT

Track Growth Track Health

Learn about the importance of measuring and monitoring child's growth
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Importance of measuring & monitoring child’s growth Be Sure. Start Early.

Growth is an important indicator of your child’s overall health & nutritional status. Accurate measurement and regular plotting of your child’s height & weight for age can help detect growth issues.

Poor growth may be an indication of medical conditions or nutritional deficiencies. Poor growth due to nutritional deficiencies in a child can have a lasting impact on his or her physical and mental development, it is crucial that we identify any growth issues and address inadequacies in his/her nutritional intake early to reduce negative impact on his/her growth and development. Start tracking your child’s growth now!

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Importance of Tracking Height

Height gain is a sensitive indicator of nutrition intake adequacy for a child. A healthy gain in height:

  • Indicates that the body has adequate nutrients to successfully produce lean & skeletal tissue
  • Shows that body’s hormonal and metabolic functions are working efficiently, supporting the continuous growth of the brain and the skeletal system

Is your child growing to his potential?

Children of tall parents tend to be taller than children of the same age whose parents are short. But a child who is short and has very tall parents may not be achieving genetically expected height. You can determine whether your child is growing appropriately by using the mid-parental height calculation.

Calculate mid-parental height

  • For boys: add 13 cm to the mother’s height, and average this with the father’s height
  • For girls: subtract 13 cm from the father’s height and average this with the mother’s height

Evaluate your child’s height

  • On the growth chart, follow your child’s current height-for-age percentile to obtain projected height at 18 years of age
  • If the difference between the calculated mid-parental height and the projected height at 18 years is ≤ 8.5 cm, your child's current height is appropriate for his genetic potential.

See your child grow with PediaSure®

PediaSure® is a nutrient-rich formula specially designed for children from age 1 to 10, which provides complete and balanced nutrition with 34 important nutrients to promote catch-up growth and development. PediaSure® provides 100% or more of US Dietary Reference Intakes for proteins and vitamins & minerals^ that are required for growth and development.

Help your child achieve his full growth and development potential with PediaSure®

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^ Meets or exceeds 100% of the current U.S. Dietary Reference Intakes for protein and 25 vitamins and minerals in approximately 1000 mL for children ages 1-3 years, 1050 mL for children ages 4-8 years and 1500 mL for children ages 9-13 years.