Breast milk is best for your baby

Breast milk is best for babies. The World Health Organisation (WHO) and Health Promotion Board (HPB) recommend exclusive breastfeeding for the first six months of life. Unnecessary introduction of bottle feeding or other food and drinks will have a negative impact on breastfeeding. At around six months of age (but not before 4 months), infants should receive nutritionally adequate and age-appropriate complementary foods while breastfeeding continues for up to two years of age or beyond. Consult your doctor before deciding to use infant formula or if you have difficulty breastfeeding.

Abbott Singapore fully recognises breast milk’s primacy, value and superiority and supports exclusive breastfeeding as recommended by the WHO.

The content on this website is intended as general information for Singaporean residents only and should not be used as a substitute for medical care and advice from your healthcare practitioner. The HPB recommends that infants start on age-appropriate complementary foods at around 6 months, whilst continuing breastfeeding for up to 2 years or beyond to meet their evolving nutritional requirements. If no longer breastfeeding, toddlers can switch to full cream milk after 12 months. This should be complemented by a good variety of solid foods from the four main food groups (fruits, vegetables, grains, meat and alternatives). For more information on the nutritional requirements of infants and young children, please visit


Signs of a Picky Eater

When it comes to nourishing your children, go for the trusted brand right from the source

By Brand Studio, 12 October 2020
Article first published on CNA

With PediaSure Gold being made, transported and retailed within Singapore, parents can be assured of freshness, convenience and value.

CNA Article Packshot

Don’t risk your child’s health with nutritional supplements purchased from unofficial sources.
Photo: Shutterstock

When it comes to nourishing growing children, all parents want assurance of the quality of the products they buy.

Selecting PediaSure Gold with the Singapore Trust logo guarantees that the product is made, transported and retailed within Singapore, never once leaving the island. This means that throughout the product’s journey from the manufacturing plant to your pantry, it remains in a traceable environment, testament to its freshness and quality.


One of the biggest responsibilities of a parent is ensuring that their children get all the necessary nutrition each day to support their growth and immunity. However, this can be challenging – and frustrating – if a child only wants to eat the same few foods, or has no appetite at mealtimes. As the early childhood period is critical for optimal growth in height and weight, parents often worry about whether their child is getting enough and the right nutrition.

Scientifically formulated to support catch-up growth, PediaSure Gold provides children aged between one and 12 with complete and balanced nutrition that includes 34 key nutrients necessary for growth and development. Besides targeting fussy eaters and children with poor appetites, PediaSure Gold is also beneficial for children who have increased nutrient needs or are experiencing sub-optimal growth.


In Singapore and the United States, PediaSure, made by Abbott, is the No 1 child nutritional supplement*. PediaSure offers a delicious range of products that is supported by 20 scientific studies in the last 30 years to bring visible growth in weight, height and stronger immunity for children.

Researched and formulated in Singapore, PediaSure Gold is enhanced with arginine and Vitamin K2, and is manufactured at Abbott’s world-class manufacturing facility in Tuas. Straight from the factory to your home, PediaSure Gold in Singapore is always sold through the trusted hands of Abbott’s authorised sellers.

In addition, PediaSure Gold’s formula in Singapore is customised for children here, with 25 per cent less sugar^ and 25 per cent more calcium^. Parents in Singapore also have the option of a sucrose-free version with the recent launch of PediaSure Gold Sucrose Free.

CNA Article Packshot

Aimed at children aged between one and 12, PediaSure Gold contains 34 key nutrients necessary for healthy development. Photo: Abbott


PediaSure Gold is widely available in Singapore at authorised sellers across all major supermarkets; and online from official sources like the Abbott’s flagship store on Lazada. When shopping online, select PediaSure Gold with the Singapore Trust logo, which confirms that the product is made, stored and sold in Singapore.

While PediaSure Gold comes in a variety of packaging sizes, the option with the best value is the 2.4kg value pack that offers 25-per-cent savings. This format includes four individual 600g packs for freshness and convenience. So, whether your children are at home or at a grandparent’s place, you can be sure they are getting the nutrition they need to support growth and development.

*Abbott’s calculation based in part on data reported by Nielsen through its Scantrack databases covering a 12-month period ending April 2019.

^As compared to previous formulation.