Breast milk is best for your baby

The World Health Organisation recommends exclusive breastfeeding for the first six months of life. Unnecessary introduction of bottle feeding or other food and drinks will have a negative impact on breastfeeding. After six months of age, infants should receive age appropriate foods while breastfeeding continues for up to two years of age or beyond. Consult your doctor before deciding to use infant formula or if you have difficulty breastfeeding.


Our parents have always been our pillars of strength in life. Yet as age and time catches up with them, strength might be the very thing they find hard keeping up with. Now, it’s your turn to cheer them on to live life to the fullest – just like they did for you.

Whether it is supporting them to continue doing what they loved to do in their younger days, pushing them to stay active, or simply helping them to eat well and stay strong – empowering them starts from you.

Bringing back the gold in our parents is about instilling the courage to pursue their passions – old or new – without the fear of bodily limits that come with age. That is where you come in.

you can bring back their gold


Turning back the clock may be impossible, but empowering your parents to lead a healthy, active lifestyle is a possibility that you can start on today. Here are some simple hacks.



How much do you know about what causes our bodies to lose muscle strength. Test yourself and, your parents and help your parents to stay strong in their golden year.



Do you know if your parents’ diets are nutritionally sufficient and balanced to keep up with the demands of ageing? As they grow older, their calorie needs decline but nutrient needs actually increase.


Adventures with Papa Chong Ep 1

Adventures with Papa Chong Ep 2

Do you know what your parents' dreams are?


Family Campaign

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Family Campaign